Primitives By Kathy
  • 28-Dec-2018 to 26-Feb-2019 (EST)
  • Creative Services
  • Lancaster, PA, USA
  • Hourly
  • Full Time

401K, Medical, Dental, Vision Service Plan, Birthday Holiday, Family Fun Day


Position Summary: The Content Writer for Primitives By Kathy (PBK) will support the Marketing team by creating compelling and interesting written content for the PBK retail and wholesale websites as well as for the e-commerce sites of our top tier customers. In addition, the Content Writer will be responsible for assisting in creating, writing, proofreading and editing high quality digital and print content that will position PBK as thought leaders and experts in the gifting and home dcor industry. The Content Writer will be a creative and strategic thinker capable of researching, analyzing and understanding PBK's marketing and communication strategy, brand positioning and tone, to deliver high quality, relevant and compelling content.

NOTE: this position is based in Lancaster, PA and is not a remote assignment.

Principle Accountabilities:

  • Primary responsibilities include writing easily understandable online product descriptions for home dcor and gift products for the PBK and our clients' e-commerce websites; The Content Writer will be responsible for adding, correcting and/or updating selling copy and product identity information for SKUs listed online.
  • Coordinate with Product Development to obtain product information, confirm information accuracy and request new/additional information as required.
  • Interact with Product Directors for deeper product understanding and practical product knowledge for coordination of copy for each SKU. 
  • Manage and input bulk updates of SKU content on websites.
  • Produce product content for new products, product corrections and legacy products at a constant rate for each segment. 
  • Continue education/research of products to provide the most relevant and comprehensive copy.

Education Required: Bachelor of Arts in either of the following disciplines: Marketing, Communications, Journalism, English, Publishing or similar field.

Experience: Required: 1 to 2 years content writing in an advertising, marketing or in-house agency environment. Microsoft Office suite; including Outlook; Word; Excel; PowerPoint

Specialized training in in the following is a plus: Adobe Acrobat; Skype; bit.ly URL shortener; Safari, and Firefox browsers; HTML authoring software; Facebook; Flickr; Twitter; LinkedIn; Google Calendar; Google Analytics; Workfront, Watson Marketing Cloud; VPN.

 

Primitives By Kathy
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